Tuesday 17 June 2008

Shanghai Synergy Group Will Lead China into the New Media Era; Signs Label Deals at London Calling

LONDON, June 10 -- 50 Chinese delegates, lead by the China
Department of Audio & Video and Internet Publication, attend the 4th London
Calling, June 19-20, 2008. Mr. Bill Zang, the Vice President of Shanghai
Synergy Culture & Entertainment Group (SSCEG), the largest music and media
group in China, will present Synergy's plans for bringing China into the
New Media Era. He will also sign several label and consulting deals.

Synergy will officially form a new joint venture with the U.S.-based
media and entertainment company, a-Peer Management Group, LLC, in June
2008. This joint venture will launch the Label Management System. This
innovative system utilizes leading-edge digital media and Internet
information technologies that will spearhead the Chinese music business
into the New Media Era.

Mr. Peter Jenner, President of Sincere Management, legendary UK
manager, widely known as the original and only Pink Floyd manager amongst
many others and a long-time Chinese music industry advisor, signs an
international consultancy with SSCEG. Mr. Jenner will advise on developing
cultural exchanges of international and Chinese music between China and the
traditional music industry countries. He will also advise on the
development of the music industry in China and in particular viable artist
management and training programs.

Unlimited Media GMBH, the prominent German classical music and
technology company, and Roasting House AB, Sweden's largest studio,
production, management & record company, will sign License In and License
Out label deals with SSCEG at London Calling. Unlimited Media will also
sign a patented "water-mark" technology deal with SSCEG at the same time.

At the Chinese press conference at London Calling, Bill Zang, will
introduce the Label Management System (LMS), a ground-breaking new
e-business and e-commerce system which provides transparent royalty
accounting, advanced market trend analysis and leading-edge knowledge
management and business intelligence applications along with interactive
programs for creating, editing and distributing content to industry
clients. The LMS's unique mix of business and technology applications
provides international music industries with a secure business environment
for successfully entering and conducting business in the complex Chinese
music market.

Web address: http://labels.a-peer.com/ssceg




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